Due to the pitfalls of CRM that threatens organizational success, if developed and implemented inefficiently, standards of quality and implementation must be set as guides for the organization to follow. “The lack of… set standards for CRM has hindered efforts to measure and benchmark best practice – a pre-requisite to helping achieve improved performance in CRM” (Payne 2006: 296). Due to this need, some leading organizations that have been implementing efficient CRM in the last decade have set certain standards that may help other organizations make decisions regarding CRM planning and implementation.
Tuesday 20 December 2016
Problems and Issues about CRM
The issues or problems involved in the implementation of CRM in financial institutions include high standards that are required if organizations expect efficient and productive CRM systems and desirable results. Overall, if financial institutions wish to obtain desired results from CRM, these organizations must be willing to extend effort and resources to realize the promise of CRM.
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